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Effective Date: 28 May 2025

Privacy Policy

Ariella Africa ("we", "us", "our") is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, store, and protect your information in accordance with the Protection of Personal Information Act, 2013 (POPIA).

1. Personal Information We Collect

We may collect and process the following types of personal information:
  • Identity data: Name, surname, ID/passport number
  • Contact details: Email address, phone number, WhatsApp number, physical or postal address
  • Technical data: IP address, browser type, operating system, referring URLs, usage patterns
  • Communication data: Messages sent to us via contact forms, WhatsApp, email, or other channels
  • Transaction data: Records of services purchased or requested
We collect this data through:
  • Direct submissions (forms, WhatsApp, email)
  • Cookies and similar technologies
  • Third-party tools (e.g., analytics, payment platforms)
2. How We Use Your Information
We use your personal information to:
  • Provide and manage services such as AI WhatsApp bots, event apps, or digital tools like Virtuaclass and Faithfind
  • Respond to enquiries, requests, or customer service issues
  • Send important updates, marketing content (with consent), and service notifications
  • Improve the performance, functionality, and security of our website
  • Fulfil legal and contractual obligations

3. Legal Basis for Processing

We process your personal information based on one or more of the following:
  • Your consent
  • Our contractual obligations to you
  • Legal or regulatory requirements
  • Our legitimate interests, provided these do not override your rights

4. Disclosure of Personal Information

We may share your personal information with:
  • Service providers or contractors working with us under confidentiality
  • Payment processors, CRM systems, or cloud service providers
  • Legal authorities where required by law
  • Business partners such as digital platforms or integration services (e.g., WhatsApp, Upwork, Freelancer, etc.)
We do not sell or rent your information.

5. Your Rights Under POPIA

You have the right to:
  • Access your personal data
  • Correct any inaccurate or outdated information
  • Object to the processing of your data
  • Request deletion of your data where legally permissible
  • Withdraw consent at any time where processing is based on consent
To exercise these rights, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

6. Data Retention

We retain your personal information only as long as necessary to:
  • Fulfil the purposes set out in this policy
  • Comply with legal obligations
  • Resolve disputes and enforce our agreements

7. Cookies and Tracking

We use cookies and tracking technologies to:
  • Understand how visitors interact with our site
  • Improve user experience and website functionality
You may disable cookies via your browser settings. However, this may limit some features of our site.

8. Security

We implement appropriate technical and organisational security measures to protect your information, including:
  • Encrypted storage
  • Secure communication protocols (HTTPS)
  • Limited access controls
However, no system is 100% secure. We encourage you to take precautions when submitting personal data online.

9. Children’s Privacy

Our website and services are not intended for children under the age of 18. We do not knowingly collect data from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our website indicates your acceptance of the changes.